Williams releases a special United States livery, only for its Austin popup store

Williams announced the establishment of a popup store, these ephemeral stores which aim to attract people from their very short opening. Already launched in Miami, Montreal, London and Singapore earlier this season, the English team intends to attract visitors also to Texas this week with this installation in the heart of Austin.

In addition to the presence of the drivers at certain times of the week and the presence of a special USA livery on F1 last year, the popup store will be used to promote derivative products sold by Williams.

Activities will be put in place such as the system to improve one’s reflexes “Batak” or even F1 simulators.

Note that the specific paint on the FW41 will not be reproduced on the track for weight reasons.

USA livery of the Williams FW41 for its popup store

Leave a Comment