The fridge of the Belgians: there is always room in the pantry

Belgians remain loyal to local brands, which have become blockbusters in the country’s supermarkets.

Article reserved for subscribers

Political Journalist

Reading time: 5 mins

Lhe Belgian fridge retains a very Belgian side. In competitive and globalized sectors, some local products resist. “He has three reasons for this,” explains Roel Dekelver, spokesman for Delhaize. “People need certainty and they trust the Belgian product. Moreover, behind the purchase, there is local economic support. Finally, there is the taste: the products are adapted to our tastes. The best example is the chicory in the ground, of which 90% of the production is sold in Belgium, or the white/blue/Belgian”.

Devos&Lemmens sauce

This article is for subscribers only

With this offer, enjoy:
  • Unlimited access to all the articles, files and reports of the editorial staff
  • The newspaper in digital version
  • Reading comfort with limited advertising


Leave a Comment