UEFA are reportedly studying the possibility of relocating a Champions League final to the United States in the coming years. It would be a first in the competition, which has never left the Old Continent.
Will the Champions League be exported for the first time since its creation in 1955? UEFA would not be against this idea, according to AS. The Spanish media reports this Friday that the European body is open to a possible relocation of the final to the United States. The European Club Association (ECA), which is holding its general assembly in Istanbul next week, is in favor of expanding its market, a move that would multiply TV and sponsorship revenue.
Especially since UEFA has just sold the rights to the Champions League in the United States to CBS, Viacom and Paramount for 1.5 billion dollars for six years from 2024. The presence of the commercial partner of the UEFA, Relevent Group, in the US market offers the European body a solid platform on which to build lucrative deals.
A Club World Cup also on the program?
On the other side of the Atlantic, optimism is in order since the main American promoters consider themselves ready to organize the event. In order to tip the balance, they take the example of the Campeones Cup, a meeting organized by the American League between the champion of MLS and that of the Mexican Liga. Yankee Stadium in New York hosted the last edition between New York City and the Atlas in front of more than 15,000 people.
One thing is certain, the country will organize the 2026 World Cup well with Canada and Mexico. The United States could also host the next Club World Cup, which is expected to be played in February due to the World Cup in Qatar. A competition in which Real Madrid, reigning European champion, will participate.