The return to the fore of a former tech star is far from being a long calm river. Totally overwhelmed by the arrival of smartphones fifteen years ago, Motorola, a leading player in mobile phones at the end of the 1990s, now firmly believes in its comeback.
“Motorola is unique, even if we have been a sleeping beauty, concedes Fabio Capocchi, Director Europe and Middle East of the manufacturer. Everyone knows our slogan “Hello Moto” as well as our logo. Few of our competitors can say the same .”
Thanks to LG’s withdrawal, the brand has doubled its market share this year. The legacy remains, despite successive changes of shareholders: Google in 2011, then the Chinese Lenovo three years later. And Motorola is setting itself ambitious targets, notably with a 5% market share in Europe by the end of the year. A challenge for the brand which only weighs 2% of the French market.
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After focusing primarily on Greece, Bulgaria or Italy, it has been gradually returning to France for almost two years, where its market share was only 0.4% before its restart. .