Tens of millions of U.S. citizens received a “COVID-19 Executive Order Violation” score following a data collection program conducted during the first lockdown by voter analytics firm PredictWise.
“These Covid-19 executive order violation scores were calculated by analyzing nearly two billion Global Positioning System (GPS) pings to obtain “ultra-granular, real-time location patterns.” People who were “more often on the move than their neighbours” received a high Covid-19 executive order violation score, while those who stayed most often or always at home received a low Covid-19 executive order violation score -19″, writes Tom Parker of Reclaim the Net.
The collected data was then used by PredictWise to help Democrats target more than 350,000 “COVID-affected” Republicans with campaign ads relating to virus prevention measures.
“PredictWise understood that there were potential areas of voters to target with COVID-19 messaging and transformed high-density data covering over 100 million Americans into measures of adherence to Covid-19 restrictions. 19 during full lockdown,” the company says in its white paper.
This information was used to help identify 40,000 “persuasion targets” for Democratic Party Senate candidate Mark Kelly, who was subsequently elected.
PredictWise was founded in 2017 by Tobi Kontizer (Stanford, PhD, and formerly of Facebook Research) and David Rothschild (UPenn, PhD, and formerly of Microsoft) after identifying a lack of continuous long-term data in targeting and taking political decision. Currently, Konitzer holds the position of CEO of PredictWise and Rothschild that of Chief Data Scientist.
In 2020, PredictWise made its first foray into the political landscape, providing data to campaigns of all sizes, from the Cupertino school tax to Ohio Senate campaigns, Democratic National Committees, Democratic parties of State, Federal Candidates, National Progressive Organizations, and Super PACs.