RestaurantsTip by card? Very little for the Swiss
The population is reluctant to leave the good hand by digital means. And when she does, she hates being offered standard amounts.
Tipping, in the minds of many Swiss, is still in cash. A study by the Zurich University of Applied Sciences (ZHAW) probed tipping practices at table-service dining venues. First observation: three quarters of the tips are left in cash, even though only half of the bills are paid in this way.
Let the customer be the master of his choice
Clearly, half of the people who pay by card then prefer to leave the tip separately, in cash. It is the Romands who are the most likely to do so. Why do they do so? Half of those surveyed replied that it was “so that the tip would go directly to the person serving the service”.
And when customers resolve to leave the tip by card at the same time as they pay the bill, they are not always satisfied according to the method chosen by the restaurateur. The Swiss largely prefer to tell the server the total amount they wish to pay, plus a tip, so that it prepares the payment terminal. Receiving the box and typing the tip yourself in addition to the bill, still passes.
Fees don’t hold them back
On the other hand, the study indicates that the Swiss really do not like being assisted. Receiving suggestions, for example “5% / 10% / 15% / no tip” is not popular at all. During the survey, participants indicated that with this method, they “feel infantilized or constrained by this form of imposed choice”.
Finally, advice to restaurateurs: avoid missteps! The Swiss hate it when the staff asks the customer “how much do you want to tip?” to add the amount on the machine himself. It should also be noted that the younger generations and German speakers are less reluctant to pay tips by card. And this, even if 40% of respondents are aware that fees are charged on the transaction. “Knowing that merchants charge fees has no significant influence on the choice of tip payment method,” notes the study.
Tipping remains commonplace in restaurants in Switzerland. The survey showed that 84.9% of people leave it (87.3% among Germans, 82.3% among French-speaking people and 71.4% among Ticino residents). These results point in the same direction asa previous study conducted by another institute. As for the reasons for leaving an amount, there are differences between generations. Seniors are a little more sensitive to the low salaries of staff for whom tips are important. The youngest, on the other hand, do so mainly out of social pressure. “It is what is done” or “Otherwise, I would feel guilty” is mentioned much more often among 18-29 year olds than among all other age groups.