UEFA, through the Relevent Sports agency, has just signed an agreement for the 2024/2030 period across the Atlantic. According to Bloomberg, which reveals the information, Paramount will pay around $250 million per season, compared to $100 for the current cycle.
Amazon couldn’t do anything
This sharp increase is explained on the one hand by the new competition formula, which increases the number of match days and promises shocks every evening. In addition, the new pre-season tournament included in the rights could well take place occasionally on the American continent. This would finally be explained by the presence of Amazon on this file. The new exclusive broadcaster of Thursday Night Football would have liked to open up to Soccer on the new continent, but will have to find another competition.
American consumers will therefore continue to see the games in English on CBS and Paramount+. The less expensive Spanish-language rights currently held by TelevisaUnivision will still have to find takers.