Divided States of America (4/7)
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Midterms: 2022 US Midterm Electionscase
Aggravated by divisive news and the bubble effect of social networks, the political divide, or “emotional polarization”, increasingly permeates the private lives of Americans. To the point that marriages between Democrats and Republicans are on the way out.
“What puts you off the most about a dating app profile?” a male voiceover asks in the promotional video. “Democrat”. “No democrat”. “Can’t be a democrat”, answer young women, one after the other, with definitive assurance. Launched at the end of September in the United States, The Right Stuff – literally “the right thing”, but also “what it takes” (as in “have what it takes”, do you have it?) – is a new dating app for conservative Americans.
The app has the right pedigree: co-founded by two Trump administration veterans, John McEntee and Daniel Huff; with head of gondola for com Ryann McEnany, sister of the last Trump spokeswoman at the White House; funded in part by Peter Thiel, co-founder of PayPal and pro-Trump libertarian billionaire, a major financier of tech and the American right, who invested $1.5 million in it.
“Other dating apps have gone woke, argues the site of The Right Stuff. We bring together people who share the same values and similar passions.” The app, paid for men, for the moment accessible only by invitation, and only to cisgender heterosexuals (“These are the only two options: ladies and gentlemen”…