Apple TV+ increases its market share a little in the United States

Apple TV+ is not at the level of Netflix, Amazon Prime Video or even Netflix in terms of popularity and number of subscribers, but the streaming service manages to increase (a little) its market share, at least in the USA.

According to data from JustWatch, Apple’s market share in the United States was 7% in the third quarter of 2022, up from 6% in the previous quarter. This one-point increase is therefore slight, but is still worth noting knowing that the streaming service is quite low with a single-digit share.

The platform that dominates among Americans is none other than Netflix with a 21% share. It is stable from one quarter to another. Amazon Prime Video is second and not far behind with a 19% share. The service however lost a point, it was at 20% before. The podium closes with Disney+ and its 15%. Unlike Amazon, the group took a point.

The rest of the ranking includes HBO Max which also has a 15% share. Hulu follows with 10%, then Apple TV+ with 7% and Paramount+ with 4%. The rest represents 9%.

Yesterday, Netflix announced a new subscription including advertising. It will be released on November 3 with a price of €5.99/month, where the first subscription without advertising costs €8.99/month. It will be interesting to see if the new offer will actually help attract new subscribers. This is the goal sought by the platform, which this year lost subscribers, a first for a decade.

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