A hot start for Burger King in Brives-Charensac

It’s now official: Brives-Charensac has its own Burger King. After two blank services, Wednesday and Thursday, the first whoopers were sold yesterday. There were already many customers, shortly before noon, wanting to push the doors of the new sign, installed on the Côte de Tirebœuf on the former site of the Teissier company where work had begun last June. And its launch is clearly successful.

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To put the odds on its side, the fast food chain had put the small dishes in the big ones, with a big communication campaign as Burger King has always been able to do. As proof, the managers had even planned a truck with a giant screen to attract potential consumers.

A big communication operation.

Whether in the dining room or on the “drive” side, to take advantage of the premises or to take away (the restaurant has Click & collect), customers were there for this first day of opening.

The drive was also stormed.

The crowd should be important in this first weekend of operation on the site which will welcome the public until midnight.
The wooden frame building of nearly 350 m2 has 203 seats and 63 more on the terrace. Already made up of 65 people, the team will expand: the brand is still looking for collaborators (with or without a diploma) in order to complete the workforce.

Christopher Coffy


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